Understand Customers with Hadoop-Based Customer Analytics

Complimentary Web Seminar
Available On-Demand
Brought to you by Information Management

Organizations are anxious to turn on the power of Big Data and customer analytics. They want next generation solutions that harness multiple data sources to help them understand behaviors and attitudes in order to drive new revenues and improve customer service and loyalty.

The challenge lies in building a straight path to the customer by accurately connecting a lot of structured and unstructured data in transactional records, in social media such as Twitter, and in third-party sources. Attend this session to learn how IBM InfoSphere® Big Match for Hadoop addresses the mixed data challenge and lets organizations focus on analysis, not on data manipulation.

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