Free White Paper
In today’s competitive on-line world, the speed of change in customer behaviour is increasing. In addition, in industries such as retail banking, car insurance and to some extent retail, the Internet has become the dominant way in which customers interact with an organisation. Yet in many data warehouses today, being able to analyse customer on-line behaviour is often not possible because the clickstream web log data needed to do this is missing.
The bottom line is that those that have the most customer insight will win because they know what customers want. So the question is how will you get that insight? Download this white paper for the answer.
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